OP ZOEK NAAR DE KOOPKNOP IN HET BREIN MET NEUROMARKETING
To make (TV) commercials more effective, marketers increasingly call for help from brain scientists. According to Ale Smidts, the dubious reputation of neuromarketing is due to of a good number of 'cowboys' creating unrealistic…
Outlet:
De Ondernemer
Media Type:
Online
Wednesday, 19 October 2016