Retailers and marketers know how products get the best top of mind awareness. At least, that's what they think. Because they can not, of course, look into customers' minds. Or can they? Yes, says scientist Roeland Dietvorst. He specializes in neuromarketing, a young field that induces both cheers and criticism and has partnered with a scientific team led by Ale Smidts of RSM.


  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

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  • RetailTrends (Magazine)