Article about the neuromarketing of companies. Companies focus precisely on this: understanding what types of sensations and emotions can push a consumer to buy (or, in other areas, what can push a user to like, write a comment, click on a link).

The birth of this branch of neuroeconomics dates back to 2002, thanks to a professor of Marketing Research at the RSM: Ale Smidts, the first to have coined this term to indicate the study of purchasing decision-making processes, through methods and tools. related to the world of neuroscience.


  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • (Online)