Jan van den Ende is professor of technology and innovation management at the RSM, Erasmus University. He is also professor of horticultural innovation. He is a popular speaker on innovation in the sector and regularly speaks about servitization. Servitization is the transformation of the company: from a product to a service-oriented business model. In this article, Van den Ende is interviewed about his vision on greenhouse horticulture from the perspective of innovation.


  • Jan van den Ende
    Role: Faculty
    Reference type: Quoted

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