Discomfort is often the source of creativity and innovation. The most impactful ideas and business models have arisen because people experience discomfort with current solutions to problems. Especially in this summer when nothing seems to be going well, it is therefore time to embrace the inconvenience as an entrepreneur, writes professor Justin Jansen in his blog.


  • Justin Jansen
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • De Ondernemer (Online)