A study by RSM has shown that advertising is most emotional for us when it is in a language familiar to us. However, it is not enough to translate texts stubbornly - just as machine translations do. It is important to incorporate emotions. A translator who knows exactly the customs of the destination country can do just that.


  • Rotterdam School of Management, Erasmus University
    Role: General
    Reference type: Referenced

Media Outlets

  • Manage IT (Magazine)