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Rob van Tulder's magnum opus, "Principles of Sustainable Business," presents a comprehensive framework for realizing the 17 Sustainable Development Goals (SDGs) and creating a truly sustainable society. The three core indicators he emphasizes are gender equality, biodiversity, and a Living Wage for all. The book has garnered international acclaim, with endorsements from influential figures like Paul Polman, who praises its multidisciplinary approach and relevance in navigating a volatile and uncertain world.


  • Rob van Tulder
    Role: Faculty
    Reference type: Referenced

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