Neuromarketing is not a new concept. Ale Smidts, a professor of marketing research at the Rotterdam School of Management at Erasmus University, coined the term in 2002. Over the years, neuromarketing has grabbed the attention of marketing professionals--and there’s now nearly unanimous recognition that emotional responses drive many consumer decisions.


  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Prothom Alo (Online)