Profile
Anne-Kathrin Klesse is a Professor of Consumer Behavior & Technology at Rotterdam School of Management, Erasmus University and the Academic Director of the Psychology of AI lab at the Erasmus Centre for Data Analytics. Moreover, she currently serves as the co-chair of the Marketing Management department.
Her research interests pertain to understanding consumer-technology interactions, with a specific emphasis on investigating consumer lay beliefs surrounding artificial intelligence and how they shape their judgment about and behavior towards AI. She frequently presents her work in this area on leading conferences for academics and practitioners. To spark interesting discussions among researchers in this area, Anne co-founded the Consumers + Technology Dialogue (CTD), an initiative that brings together academics for symposia and other events.
Her research has been awarded with the prestigious VENI grant (by NWO) and is published in leading Marketing journals (e.g., the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing) and general science journals (e.g., Proceedings of the National Academy of Science and Nature Sustainability). In 2024, Anne was one of 33 faculty members chosen as a Marketing Science Institute Scholar.
Anne-Kathrin currently serves at the Editorial Review Board of the Journal of Marketing and is an Associate Editor at the International Journal of Research in Marketing.
Anne currently teaches a BSc module on technology-augmented behavior with the objective to teach students how technology impacts psychological processes, such as attention and cognition, and shapes our judgment and decision making.
Publications
Article (5)
Academic (4)
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Cadario, R., Li, Y., & Klesse, A. K. (Accepted/In press). Bridging the Knowledge Gap: Mapping Carbon Emissions to Food Items Facilitates Choices of Plant-Based over Animal-Based Items. Appetite, 208, Article 107910. https://doi.org/10.1016/j.appet.2025.107910
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Celiktutan, B., Klesse, A. K., & Tuk, M. A. (2024). Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations. International Journal of Research in Marketing, 41(3), 496-512. https://doi.org/10.1016/j.ijresmar.2024.05.006
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Mariadassou, S., Klesse, A. K., & Boegershausen, J. (2024). Averse to what: Consumer aversion to algorithmic labels, but not their outputs? Consumer aversion to algorithmic labels, but not their outputs? Current Opinion in Psychology, 58, Article 101839. https://doi.org/10.1016/j.copsyc.2024.101839
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Zhang, Y., Tuk, M., & Klesse, A. K. (2024). Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches. Journal of the Association for Consumer Research, 9(3), 344-356. https://doi.org/10.1086/730710
Professional (1)
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Acar, O. A., Klesse, A. K., Tuk, M., & Zhang, Y. (2025). Consumers Don’t Want AI to Seem Human. Harvard Business Review. https://hbr.org/2025/01/research-consumers-dont-want-ai-to-seem-human
Chapter (1)
Academic (1)
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Klesse, A. K., Zhang, Y., & Tuk, M. (2024). Algorithm Aversion. In Elgar Encyclopedia of Consumer Behavior (pp. 5-8). Edward Elgar Publishing. https://doi.org/10.4337/9781803926278.ch02
Courses
Technology Augmented Behaviour
- Study year: 2024/2025, 2023/2024
- Code: B3T3104
Current Topics in Marketing Research A
- Study year: 2024/2025
- Code: BERMASC054
Past courses
BSc Project Behavioural Experts
- Study year: 2023/2024
- Code: B3T3103
Consumer Behavior
- Study year: 2023/2024
- Code: BERMASC039
Featured in the media
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People think GenAI is perfectly fine in their own work. For others, not so much
People are commonly blind to how much influence Generative AI (GenAI) has over their work, when they choose to enlist the support of technologies such as Chat GPT to complete professional or educational tasks, new research finds.…
Thursday, 15 August 2024 -
New Research Reveals How Blind We Are to the Influence of AI
Research from associate professors Dr Mirjam Tuk and Dr Anne Kathrin Klesse alongside PhD candidate Begum Celiktutan in this article about people often being blind to how much influence Generative AI (Gen AI) has over their work,…
Wednesday, 14 August 2024 -
New Research Reveals How Blind We Are to the Influence of AI
Agency-distributed article about RSM research by Mirjam Tuk, Anne-Kathrin Klesse and Begum Celiktutan that finds people are commonly blind to how much influence Generative AI (Gen AI) has over their work when they choose to enlist…
Monday, 22 July 2024 -
Presence of food may decrease enjoyment of customer experiences, study
Anne-Kathrin Klesse, Associate Professor of Marketing Management at RSM, was the co-author of a study which showed that the presence of food decreases the enjoyment of a target experience across a wide array of consumption…
Tuesday, 23 November 2021 -
Making Recommendations More Effective through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs
An article written on research co-conducted by Anne-Kathrin Klesse of RSM. The research discusses that user-based framing of recommendations provides additional information on taste matching to customers compared to item-based…
Tuesday, 14 April 2020 -
Research: customisation isn’t always positive for consumers
An interview with Anne-Kathrin Klesse regarding her new research that shows customisation influences product perception of consumers .“Customizers who view themselves as unhealthy eaters perceived a customised muesli as less…
Friday, 31 January 2020 -
Why customization isn’t always positive
Technological advances allow customers to determine specific product characteristics by choosing particular ingredients, features or design elements in helping to build a product outcome. Retail stores (such as Pinkberry),…
Monday, 27 January 2020 -
The Science Behind "Recommended for You"
Phyliss Jia Gai, doctoral candidate in Marketing Management at RSM, and Anne-Kathrin Klesse, Assistant Professor of Marketing Management at RSM, have written the article 'The Science Behind "Recommended for You"'. The article…
Wednesday, 2 October 2019 -
Insectenburger smaakt wel in het Engels
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Saturday, 3 March 2018 -
Lezers: liever helemaal niets, dan insectenhap eten
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Thursday, 1 March 2018 -
Uitslag Stelling: ’Wat de boer niet kent...’
This article mentions the study conducted by Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, which shows that the consumer is more willing to eat mealworms or in vitro meat if it has a product description in another…
Thursday, 1 March 2018 -
Meelwormenkoekjes? Getsie, Insect Based Cookies, Lekker!
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Wednesday, 28 February 2018 -
Vies eten lekkerder in andere taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. This…
Wednesday, 28 February 2018 -
Duurzame Maar 'Walgelijke' Producten Worden Aantrekkelijker In Een Tweede Taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Wednesday, 28 February 2018 -
Beschrijving in andere taal maakt afstotelijke producten aantrekkelijker
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Tuesday, 27 February 2018 -
Duurzame maar 'weerzinwekkende' producten aantrekkelijker in tweede taal
Anne-Kathrin Klesse, Assistant Professor in Marketing at RSM, has conducted a study from which shows that describing sustainable but repulsive products in a second language ensures that people are more inclined to eat them. …
Tuesday, 27 February 2018 -
Business school RSM hosting open day for professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…
Friday, 12 May 2017 -
Business school RSM organiseert open dag voor professionals
This Saturday RSM, according to the Financial Times one of Europe’s top 10 business schools, is organising an open day for professionals aimed at helping them gain insight in how they can further develop their business skills. On…
Thursday, 11 May 2017
