Publications
Teaching case (4)
Academic (4)
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Brown, A., & Molian, D., (2024). Lipton Ice Tea Goes Global: The Eastern European Challenge (Part A), 14 p. https://casecent.re/p/199102
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Brown, A., & Molian, D., (2024). Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Brand Management), 8 p. https://casecent.re/p/199105
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Brown, A., & Molian, D., (2024). Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Operations Management), 8 p. https://casecent.re/p/199107
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Brown, A., & Molian, D., (2024). Lipton Ice Tea Goes Global: The Eastern European Challenge (Part B - Strategy), 8 p. http://casecent.re/p/199109
