Profile
Atabak's research focuses on decision-making processes and consumers' behavior. He uses quantitative approaches, and learning algorithms to address research questions that lie within the combinations of mathematical modeling and psychology. His main research interests are revenue management, price communication, OR, and quantitative marketing.
He holds a Master's degree in Systems' Engineering and a Bachelor's degree in Industrial Engineering from Sharif University of Technology. Prior to joining academia, he had working experiences as a project manager, consultant, and developer in the IT and telecommunication industries.
Publications
Article (1)
Academic (1)
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Mehrdar, A., & Li, T. (2023). Should price cannibalization be avoided or embraced? A multi-method investigation. Production and Operations Management, 32(12), 3816-3836. https://doi.org/10.1111/poms.14063
Conference contribution (1)
Academic (1)
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Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. Statistical Challenges in Electronic Commerce Research, Madrid, Spain.
Conference proceeding (1)
Academic (1)
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Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. In Annual Meeting of the Academy of Management
Working paper (1)
Academic (1)
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Mehrdar, A., & Li, T. (2022). Should Price Cannibalization be Avoided or Embraced? An Empirical Investigation of an Optimal Pricing Strategy with Price Overlap. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3908037
Courses
Past courses
Designing Business Applications
- Study year: 2023/2024
- Code: BM02BIM
