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Atabak Mehrdar
PhD Candidate
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

More information

Profile

Atabak's research focuses on decision-making processes and consumers' behavior.  He uses quantitative approaches, and learning algorithms to address research questions that lie within the combinations of mathematical modeling and psychology.  His main research interests are revenue management, price communication, OR, and quantitative marketing.

 

He holds a Master's degree in Systems' Engineering and a Bachelor's degree in Industrial Engineering from Sharif University of Technology. Prior to joining academia, he had working experiences as a project manager,  consultant, and developer in the IT and telecommunication industries.

Publications

Academic (1)
  • Mehrdar, A., & Li, T. (2023). Should price cannibalization be avoided or embraced? A multi-method investigation. Production and Operations Management, 32(12), 3816-3836. https://doi.org/10.1111/poms.14063

Academic (1)
  • Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. Statistical Challenges in Electronic Commerce Research, Madrid, Spain.

Academic (1)
  • Mehrdar, A., & Li, T. (2020). An Optimal Pricing Strategy with Cannibalization. In Annual Meeting of the Academy of Management

Academic (1)

Courses

Past courses

Designing Business Applications

  • Study year: 2023/2024
  • Code: BM02BIM