Profile
Musa Essa is a Lecturer of Marketing at the Rotterdam School of Management, Erasmus University (RSM). His research lies at the intersection of consumer behavior and marketplace morality, with a primary focus on understanding the societal and psychological barriers to market inclusion. Specifically, his work examines marketplace inclusivity, sustainable practices, and accessibility for consumers and employees with disabilities.
Musa's research has been published in the Journal of Consumer Research. His academic contributions have earned recognition from leading organizations, including the Association for Consumer Research (ACR-Sheth Foundation Dissertation Award) and the Italian Marketing Society (SIM).
He joined RSM in 2026, returning to the institution where he previously served as a visiting scholar during his doctoral studies. Prior to his current appointment, Musa completed a postdoctoral fellowship at Tilburg University. He holds a PhD in Marketing from the Alma Mater Studiorum - University of Bologna.
Publications
Article (2)
Academic (2)
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Essa, M., Boegershausen, J., & Paolacci, G. (2026). Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations. Journal of Consumer Research, 53(3), 467-489. https://doi.org/10.1093/jcr/ucag003
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Essa, M. (2023). Diversity from the customer's perspective: Good or bad? The case of disability. Italian Journal of Marketing, 2023(1), 81-98. https://doi.org/10.1007/s43039-023-00064-5
