Rotterdam School of Management (RSM)’s Case Development Centre (CDC) is organizing an online case writing course to help academics and practitioners develop teaching cases. The workshop will give you the confidence and equip you with the basic skills to create your own cases effectively. Following the workshop, an optional “individual case clinic” will serve as a coaching session, helping you turn your drafts into final products that you can use in class or submit for publication.  

This workshop will be facilitated by Tao Yue, Managing Editor at the RSM CDC. Over the past decade, CDC has produced about 200 teaching cases in almost all areas of business management, as well as other social science disciplines. Some of CDC’s cases have won international case writing competition prizes and others were adapted for publications like the Harvard Business Review and the Financial Times. CDC has given various case writing workshops for academics and students at RSM and in other schools in Europe and Asia.

Date and Time

Online workshop: Friday, 11 November 2022, 13:00-16:00

Individual case clinic (optional): flexible, upon appointment

To register

Please email your full name and work affiliation to before 5 November 2022 and indicate whether you wish to sign up for only the workshop or both the workshop and the case clinic. Once registered, you will receive the instruction for payment.


We will use Zoom for all the modules and interactions. Access instruction will be sent a week prior to the workshop.


Should you have any questions, please email anytime.


Workshop: €400.- p.p.,

Fee includes the entire workshop (two modules) and reading materials

Individual case clinic (optional): €500.- p.p.

Fee includes two rounds of written feedback on the submitted drafts and a one-on-one feedback session of approximately 30 minutes.

Please note: The course is free of charge for RSM employees and with a 40% discount for employees at the Erasmus University Rotterdam, Leiden University, and Delft University of Technology.


Before the workshop

CDC will send you reading materials on case writing, so you can get acquainted with the ABC of a teaching case and think about what idea you would like to turn into a case.

During the workshop

During the workshop we will cover two modules:

Module 1: The essence of case development

You will gain knowledge on:

  • differences between a research case, business case, and teaching case,
  • different ways to present a case (traditional case, mini case, multimedia case, etc.)
  • the case “market” and trend, and
  • the essence of a case and teaching note.

You will also actively:

  • develop the “focus” of your own cases, and
  • develop the learning objectives of your cases.

Module 2: The structure and content of a case

You will gain knowledge on:

  • data collection and selection,
  • interview and desk research techniques,
  • case and teaching note structures,
  • case writing style and conventions, and
  • case usage and release.

You will also actively develop your own

  • case synopsis, and
  • case and teaching note outlines.

In both modules, you will have the opportunity to:

  • receive practical tips on the case writing process, and
  • discuss your case ideas and other questions with the tutor and fellow participants.

After the workshop

You will further develop your cases and teaching notes on your own. You can also sign up for the RSM CDC individual case clinic and use customized support from CDC.

Optional: Individual case clinic

If you have completed the draft version of your case and teaching note, you can send the draft to CDC for written feedback and book a one-on-one session with a tutor to discuss your work.

Once the work is finalized, you can submit it to CDC to be included in the RSM case collection and published on other international case distribution platforms. CDC will take care of the language polishing, layout design, and publishing process.

Case Development Centre