This hands-on programme equips you with a clear methodology and practical tools to move beyond generic outputs and use AI as a powerful enabler of creativity and innovation. In five interactive online sessions, you will learn how to frame creative problems, generate diverse and original ideas, and prototype and visualize concepts to gain meaningful feedback and buy-in.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Do you struggle to create a steady flow of strong, original ideas – or to convince colleagues of their value? Do your concepts often feel vague, or difficult to put into action? If you’re interested in working with generative AI, but don’t know where to start or feel frustrated by the generic, superficial ideas it produces then this programme from RSM Executive Education will help you to develop richer and more creative ideas, gain buy-in, turn concepts into concrete outcomes, and use generative AI as a powerful, practical tool rather than a source of noise. This programme gives you a methodology and tools to develop and visualize creative ideas using generative AI.
In five live sessions, and with self-study, you will learn how you can use it to facilitate innovation in your organisation. Prof. Dirk Deichmann, who specialises in creative thinking, and Dr Dimitrios Tsekouras, an expert in generative AI, will guide you through the ins and outs of generative AI and how you can best use it to unlock new opportunities for creativity and innovation.
You will learn how you can leverage the potential of generative AI to frame your creative problem from a range of standpoints that represent every stakeholder and generate a range of ideas. Discover the best way to prototype and visualise your ideas in an engaging way, and present them so you get rich feedback and ultimately, buy-in. Dirk Deichmann and Dimitrios Tsekouras combine their academic and practical expertise to show you how to boost your creative thinking.
To follow this course, you will need to be a mid-career professional with at least 3-10 year of experience.
During the AI for Creative Thinking Programme you will learn from Prof. Dirk Deichmann and Dr Dimitrios Tsekouras. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Dirk Deichmann is professor of creativity and innovation at RSM. He holds the endowed Chair of Horticulture Innovation. His research into the management of ideas addresses how managers can support the continuous and sustained generation of new ideas. Dirk identifies criteria for evaluating and selecting ideas, and tells firms about conditions that facilitate the use of high quality ideas. His research has been published in highly rated scientific journals such as Strategic Management Journal and Organization Science as well as in the widely read Harvard Business Review. Dirk teaches creativity, design thinking, and innovation management.
Dr Dimitrios Tsekouras is an Associate Professor of Transformative Education and Academic Director of the MSc Business Information Management programme at RSM. He teaches bachelor, MSc, and executive education programmes, focusing on digital commerce, digital business, research methods, and negotiations. His research examines how information shapes online decision making and consumer behaviour. His expertise is in online personalisation, recommendation systems, generative AI, business analytics, and reputation systems. His work has been published in leading journals and conferences. He holds a PhD and MSc in Marketing from Erasmus University and has industry experience in FMCG and entertainment.
September 2026
11 September, 18 September, 25 September, 2 October & 9 October
October 2026
30 October, 6 November, 13 November, 20 November, 27 November
€ 1,350 (excl. 21% VAT).
15% discount for alumni from Erasmus University Rotterdam and RSM
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
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