The messages your organisation gives out have never been more important. But you need to be clever about getting your message across when there are so many other organisations trying to grab the attention of customers. Businesses that spend more on strong messaging usually come out ahead against the quieter voices, but is getting noticed merely a matter of how much you spend on advertising ? Not necessarily.


Become your future self

Discover the full overview of short courses

A person in a classroom during a design thinking course

Learning objectives

After completing the programme, you will be able to:

  • construct effective and impactful business stories that deliver messages that stick
  • engage and build trust with any audience
  • simplify complex ideas and put them in a memorable and familiar context 
  • ensure your meaning is understood and felt, every time
  • motivate your employees, win more customers and grow your business.

For whom

See where other participants come from

You are always looking to achieve more from managing your team; winning more new business; or getting more impact from your marketing. Whether you’re an employee, self-employed, starting out with a big idea or already working in management, you can improve the way you communicate about your business and win more followers. This programme will give you the early storytelling skills that you can continue to build over time. You gain the knowledge, tools and insights so you can improve your effectiveness as a storyteller as you continue to invest in practising after the programme.

Your expert faculty

During Storytelling for Business Success you will learn from Terence Barry. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Terence Barry

Terence Barry is a creative communications professional specialising in storytelling. His consultancy, Brand and Story helps corporations discover, develop and present stories that build a stronger, more resonant brand. Through workshops, guided learning and one-on-one coaching, Terence helps senior executives find their ‘voice’ and become confident in delivering information in a way that inspires employees, reassures investors and engages customers. He has worked on the brand development of four car companies: BMW, MINI, Rolls-Royce and Bentley, in Hollywood, at Romanian film festivals, and on the set of Game of Thrones in his native Belfast, Northern Ireland.

More information


9 - 10 May 2023 > Apply now
7 - 8 December 2023 > Apply now




€ 1,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM. 


General terms and conditions

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

General terms and conditions


The programme takes place in the Bayle building on the Woudestein Campus of Erasmus University Rotterdam. 

Bayle building on the Woudestein Campus

Hotel accommodation

We recommend Novotel Rotterdam Brainpark Hotel, adjacent to the university and less than five minutes’ walk from campus. Participants benefit from special rates.

Novotel Rotterdam Brainpark Hotel