The messages your organisation gives out have never been more important. But you need to be clever about getting your message across when there are so many other organisations trying to grab the attention of customers. Businesses that spend more on strong messaging usually come out ahead against the quieter voices, but is getting noticed merely a matter of how much you spend on advertising ? Not necessarily.
In RSM’s two-day course Storytelling for Business Success, you will learn the principles of storytelling and what you need to do to harness its power.
Discover our latest innovative short course Beyond HR: People, Culture and Transformation
Skill in storytelling – creating a compelling narrative around your actions or your purpose – gives you the power to be heard above louder voices. It inspires people to think along with you. And that’s where this RSM Executive Education programme on storytelling comes in. Over the course of two days, Terence Barry, an experienced corporate storyteller, shows how you can harness the power of narrative to succeed in business by inspiring your employees and colleagues, winning more customers and growing your operation.
You are always looking to achieve more from managing your team; winning more new business; or getting more impact from your marketing. Whether you’re an employee, self-employed, starting out with a big idea or already working in management, you can improve the way you communicate about your business and win more followers. This programme will give you the early storytelling skills that you can continue to build over time. You gain the knowledge, tools and insights so you can improve your effectiveness as a storyteller as you continue to invest in practising after the programme.
During Storytelling for Business Success you will learn from Terence Barry. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Terence Barry is a creative communications professional specialising in storytelling. His consultancy, Brand and Story helps corporations discover, develop and present stories that build a stronger, more resonant brand. Through workshops, guided learning and one-on-one coaching, Terence helps senior executives find their ‘voice’ and become confident in delivering information in a way that inspires employees, reassures investors and engages customers. He has worked on the brand development of four car companies: BMW, MINI, Rolls-Royce and Bentley, in Hollywood, at Romanian film festivals, and on the set of Game of Thrones in his native Belfast, Northern Ireland.
7 - 8 December 2023
€ 1,800 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
25% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education.
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.
These programmes are excluded from this alumni discount:
Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.
If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.
Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
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