The messages your organisation gives out have never been more important. But you need to be clever about getting your message across when there are so many other organisations trying to grab the attention of customers. Businesses that spend more on strong messaging usually come out ahead against the quieter voices, but is getting noticed merely a matter of how much you spend on advertising ? Not necessarily.
This course is offered by Rotterdam School of Management b.v.. For more information about the legal structure of Rotterdam School of Management, Erasmus University, visit this page.
Skill in storytelling – creating a compelling narrative around your actions or your purpose – gives you the power to be heard above louder voices. It inspires people to think along with you. And that’s where this RSM Executive Education programme on storytelling comes in.
In RSM’s two-day course Storytelling for Business Success, Terence Barry, an experienced corporate storyteller, shows how you can harness the power of narrative to succeed in business by inspiring your employees and colleagues, winning more customers and growing your operation.
Attending the Storytelling for Business Success programme was a thought-provoking delight! As an RSM alumna, I knew I could expect superb quality, and this programme exceeded my expectations. Over two captivating days, I was not only entertained but also equipped with invaluable insights into crafting impactful narratives. In today's world, where effective communication is key, this training provided me with the tools and resources to excel. It’s a skill that's more crucial than ever amidst the sea of poor narrative overload. I highly recommend this course to anyone looking to make a positive impact through the power of storytelling.
During Storytelling for Business Success you will learn from Terence Barry. Occasionally we may substitute other faculty members according to the content of the programme and their availability.
Terence Barry is a creative communications professional specialising in storytelling. His consultancy, Brand and Story helps corporations discover, develop and present stories that build a stronger, more resonant brand. Through workshops, guided learning and one-on-one coaching, Terence helps senior executives find their ‘voice’ and become confident in delivering information in a way that inspires employees, reassures investors and engages customers. He has worked on the brand development of four car companies: BMW, MINI, Rolls-Royce and Bentley, in Hollywood, at Romanian film festivals, and on the set of Game of Thrones in his native Belfast, Northern Ireland.
16 - 17 September 2025
1 - 2 December 2025
€ 2,600 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.
15% discount for alumni from Erasmus University Rotterdam and RSM.
All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues.
Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking to learn new skills and gain more knowledge in business and management education.
Here’s why you should choose RSM:
This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.
Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.
Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.
Yes. Alumni from RSM and Erasmus University Rotterdam receive a 15% discount.
RSM alumni are students who have completed either a bachelor of science, master of science, PhD or one executive education programme of more than 40 credit hours. Additionally, companies which sponsor several participants may also be offered a special price.
Participants of open programmes of less than 40 credit hours will not receive a discount.
Programme fees include tuition, programme materials, access to the RSM study facilities and dynamic learning environment. This also includes lunch and refreshments throughout the programme.
Hotel accommodation is not included, so please make individual arrangements for your stay in Rotterdam. See more information in the Transportation, directions and accommodation section below.
If you require hotel accommodation during your stay in Rotterdam, we recommend a few hotels:
Please contact the hotels directly to make and secure your own reservations.
Note: We recommend that you select the flexible booking option when reserving a room.
Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.
If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.
Programme advisor
It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.