The messages your organisation gives out have never been more important. But you need to be clever about getting your message across when there are so many other organisations trying to grab the attention of customers. Businesses that spend more on strong messaging usually come out ahead against the quieter voices, but is getting noticed merely a matter of how much you spend on advertising ? Not necessarily.


Learning goals

Join this short course to add value for yourself and your organisation. 

  • Construct effective and impactful business stories that deliver messages that stick.  
  • Engage and build trust with any audience.  
  • Simplify complex ideas and put them in a memorable and familiar context.  
  • Ensure your meaning is understood and felt, every time.  
  • Motivate your employees, win more customers, and grow your business.  

For whom

Explore if this course is for you

Your roles

  • Manager of a team
  • Self-employed or freelance professional
  • Entrepreneur

Your challenges

  • Getting the right message across
  • Stagnating business growth
  • Communicating the essence of your business to stakeholders

Read what previous participants say about this programme

Reni Dimova

Senior Associate Brand Manager at Unilever

Attending the Storytelling for Business Success programme was a thought-provoking delight! As an RSM alumna, I knew I could expect superb quality, and this programme exceeded my expectations. Over two captivating days, I was not only entertained but also equipped with invaluable insights into crafting impactful narratives. In today's world, where effective communication is key, this training provided me with the tools and resources to excel. It’s a skill that's more crucial than ever amidst the sea of poor narrative overload. I highly recommend this course to anyone looking to make a positive impact through the power of storytelling.

Interested in a programme for your entire team?

Discover our options for customised and in-company programmes tailor-made for your organisation.

Your expert faculty

During Storytelling for Business Success you will learn from Terence Barry. Occasionally we may substitute other faculty members according to the content of the programme and their availability.

Terence Barry

Terence Barry is a creative communications professional specialising in storytelling. His consultancy, Brand and Story helps corporations discover, develop and present stories that build a stronger, more resonant brand. Through workshops, guided learning and one-on-one coaching, Terence helps senior executives find their ‘voice’ and become confident in delivering information in a way that inspires employees, reassures investors and engages customers. He has worked on the brand development of four car companies: BMW, MINI, Rolls-Royce and Bentley, in Hollywood, at Romanian film festivals, and on the set of Game of Thrones in his native Belfast, Northern Ireland.

More information

Programme dates

16 - 17 September 2024

2 - 3 December 2024

Waiting list

14 - 15 March 2024

These dates are fully booked. Missed out on a spot? Contact our Programme Advisor, Erika Kataveli, to be placed on the waiting list. 

Programme fee

€ 2,100 (excl. 21% VAT) including course materials, lunches, and snacks. This fee does not include hotel accommodation.


25% discount for alumni from Erasmus University Rotterdam and RSM.

A programme for your entire team

All of our short courses can also be delivered as personalised in-company training to groups of employees from the same organisation. This enables us to develop a comprehensive programme that focuses on your organisation’s own unique situation and issues. 

Frequently asked questions

Rotterdam School of Management, Erasmus University (RSM) offers a dynamic learning environment for professionals looking for new skills and knowledge in business and management education. 

  • RSM is consistently ranked among Europe’s top business schools.
  • World-class professors and a globally oriented faculty deliver business leaders with an innovative mindset.
  • A prestigious Triple Crown accreditation puts RSM among the top 1% of business schools worldwide.
  • With our no-nonsense approach, RSM's goal is to give you the tools to put your new skills and knowledge directly into practice, for real impact.
  • It’s about you: during your programme you can discuss your specific business challenges and receive personal coaching.
  • You will meet a new network of peers in an RSM programme: extend your network, share experiences and become inspired by your fellow participants.

This programme takes place in Bayle building on the Woudestein Campus of Erasmus University Rotterdam, just 15 minutes by public transport from Rotterdam city centre. Our modern and lively campus has innovative study facilities, sustainable design, and calming green spaces.

Most programmes start at 09:00. Finishing times are different for each programme. There’s also an approximate schedule in each programme’s brochure and on its webpages. When you register for a programme you will be given access to Canvas, our online learning system, and the full schedule is in Canvas. Your programme manager will hand out a detailed schedule on the first day of your programme.

Class sizes are usually between 12 to 24 people, but it does depend on the programme. We aim for a balance between allowing capacity to guarantee individual attention, and achieving a good group dynamic and networking opportunities.

Yes. Alumni from RSM and Erasmus University Rotterdam receive a 25 per cent discount. RSM alumni are those who have completed either a Bachelor of Science, Master of Science, PhD or at least one executive education programme of more than 40 hours duration. Participants of open programmes of less than 40 hours do not receive a discount. Companies sponsoring several participants may also be offered a special price.

These programmes are excluded from this alumni discount:

  • Lean Six Sigma Black Belt Excellence Programme
  • Leadership Challenges with Data Analytics
  • Urban Digital Innovation Executive Leadership for a Green Deal
  • Executive Master in Customs and Supply Chain Compliance
  • Business Valuation
  • Port Executive Leadership Circle
  • Corporate Communication programmes
  • Erasmus Centre for Entrepreneurship programmes
  • RSM Customised Programmes
  • Programmes offered outside RSM Executive Education

Programme fees include tuition, programme materials, plus lunch and refreshments throughout the programme. Hotel accommodation is not included, unless mentioned otherwise in the programme information.

If you require hotel accommodation, we recommend the Novotel Rotterdam Brainpark Hotel and the Bilderberg Park Hotel. Both hotels are located in Rotterdam, accessible to the university, and participants can benefit from special rates.

Please note that due to high demand, we advise you to book your hotel stay for any program as early as possible with a flexible rate.

Our general terms and conditions apply when you register for an open programme. Please review them to learn more about our policies for cancellation, deferral and substitution.

If you have more general questions, we recommend you explore our more in-depth FAQs page. If you are looking for personal advice, then please contact one of our advisors using the contact form below.

Erika Kataveli

Programme advisor

It's my priority to help you identify how you can meet your professional objectives, so reach out and let's make a plan for your personal development.