Marketing Management

In the Department of Marketing Management at Rotterdam School of Management, Erasmus University, we explore how marketing not only drives value but also shapes society. Our research – from consumer neuroscience and behavioural experiments to machine learning, field trials, and causal analytics – spans critical domains such as brand strategy, sustainability, algorithmic fairness, and human–AI collaboration. By combining methodological rigour with a commitment to societal impact and creating value for companies and organisations, our faculty brings cutting-edge insights and evidence-based solutions to complex real-world challenges.

Prof. Anne-Kathrin Klesse and Prof. Bram Van den Bergh, co-chairs of the Department of Marketing Management.