The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
            
                
                    Advantages, drawbacks, and potential ethical concerns of anthropomorphic technology in customer feedback solicitation. Moderate levels of anthropomorphism lead to increased interaction enjoyment, and high levels increase social…
                
            
            
                
                    
                        Outlet: 
                        Journal of the Academy of Marketing Science
                    
                    
                        Media Type:
                        Scientific or industry journal
                    
                
            
            
                
                    Thursday, 6 June 2024