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Werbebotschaften in einer Zweitsprache wirken weniger emotional
Marketing researchers at RSM have revealed that despite the pervasive use of English in marketing communications around the world, using a foreign language elicits weaker emotional reactions than using the consumers’ native…
Klein Report Unknown
Tuesday, 16 December 2008
Wirkung von Werbebotschaften auf Verbraucher
Marketing researchers at RSM have revealed that despite the pervasive use of English in marketing communications around the world, using a foreign language elicits weaker emotional reactions than using the consumers’ native…
Themanagement.de Unknown
Tuesday, 16 December 2008
Native language ads provoke best response
Marketing researchers at RSM have revealed that despite the pervasive use of English in marketing communications around the world, using a foreign language elicits weaker emotional reactions than using the consumers’ native…
Brand Republic Online
Monday, 15 December 2008
Consumers respond better to ads in native tongue
Marketing researchers at RSM have revealed that despite the pervasive use of English in marketing communications around the world, using a foreign language elicits weaker emotional reactions than using the consumers’ native…
UTalkMarketing.com Online
Monday, 15 December 2008
The language of emotion: Ad slogans in native tongues connect to consumers' emotions
Marketing researchers at RSM have revealed that despite the pervasive use of English in marketing communications around the world, using a foreign language elicits weaker emotional reactions than using the consumers’ native…
Eurekalert; Science Daily Unknown
Monday, 15 December 2008
Sådan går det med SCM i 2009
SCM Supply Chain Magazine Unknown
Friday, 12 December 2008
Voor maatschappelijke stage nog hoop werk te doen
The current structure for volunteer internships for secondary school students does not provide sufficient matches between these students and organisations requiring volunteer help. Lucas Meijs is referenced, suggesting that some…
De Twentse Courant Tubantia Newspaper
Tuesday, 9 December 2008
Bonus lange termijn werkt ook niet
Bonusses based on long-term criteria are often not sufficiently transparent or well structured, says Gerard Mertens, based on recent research conducted at RSM in cooperation with Hewitt Associates. The research has revealed…
Volkskrant Newspaper
Monday, 8 December 2008
INFORMATION SYSTEMS; Research conducted at I. Oshri and co-authors has provided new information about information systems
This release announces the recent research by Ilan Oshri, which examines the role of transactive memory in enabling knowledge transfer between globally distributed teams. While the information systems literature has recently…
Computer Technology Journal Unknown
Thursday, 4 December 2008
Philips heeft beste imago
The Intermediair Image Study reveals that companies with strong brands and images also tend to have solid images as employers. Marjolien van Noppen is referenced in the article.
Intermediair Unknown
Thursday, 4 December 2008