Ale Smidts, employee at Erasmus Centre of Neuroeconomics of the Rotterdam School of Management, has been mentioned in an article. The article discusses the research on the reactions of humans on impressions. This is mainly guided by our subconsciousness. The research says that the brain can distinguish effective and ineffective messages within 0.3 seconds.


  • Ale Smidts
    Role: Faculty
    Reference type: Referenced

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