Social enterprises in the menstrual product industry, founded and led by women, challenge menstruation stigma by combining mission-driven approaches with bold and honest communication strategies. These enterprises turn societal issues into business opportunities, offering innovative products and services to disrupt a deeply stigmatized industry. By addressing tabooed topics through indirect and non-conventional methods, these entrepreneurs contribute to breaking away from societal norms, promoting gender equity, reduced inequalities, global health and wellbeing, and quality education.


  • Mirjam Werner
    Role: Faculty
    Reference type: Co-written by
  • Maria Carmen Punzi
    Role: PhD Candidate
    Reference type: Co-written by

Media Outlets

  • Journal of Management Studies (Magazine)