Publications
Article (5)
Academic (5)
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Daljord, Ø., Mela, C., Roos, J., Sprigg, J., & Yao, S. (2023). The Design and Targeting of Compliance Promotions. Marketing Science, 42(5), 866-891. https://doi.org/10.1287/mksc.2022.1420
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Roos, J., Mela, CF., & Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57(3), 395-421. https://doi.org/10.1177/0022243720913029
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Roos, J., & Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60(7), 1617-1631. https://doi.org/10.1287/mnsc.2013.1834
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Mela, CF., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science, 32(1), 8-18. https://doi.org/10.1287/mksc.1120.0764
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Glickman, SW., Boulding, W., Roos, J., Staelin, R., Peterson, ED., & Schulman, K. (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47(10), 1062-1068. https://doi.org/10.1097/MLR.0b013e3181a7e54c
Doctoral Thesis (1)
External (1)
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Roos, J. (2012). Hyper-Media Search and Consumption. [Doctoral Thesis, Duke University]. Duke University.
Activities
Additional positions (2)
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RSM BVStart date approval: 30 Sep 2022End date approval: 29 Sep 2025Place: ROTTERDAMDescription: Teaching
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Alpenspruce Education Services / K&L Gates LLPStart date approval: 14 Oct 2024End date approval: 13 Oct 2027Place: SEATTLEDescription: Expert witness testimony in a trademark dispute
Award
- Fellowship - ERIM early career talent programme (2012)
Courses
Experimentation & Causal Inference
- Study year: 2025/2026, 2024/2025, 2023/2024
- Code: BM03BAM
Machine Learning & Learning Algorithms
- Study year: 2025/2026, 2024/2025, 2023/2024
- Code: BM05BAM
Past courses
Topics in Marketing Research B
- Study year: 2025/2026
- Code: BERMASC055
Current Topics in Marketing Research
- Study year: 2022/2023
- Code: BERMASC040
Featured in the media
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Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer
On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason…
Thursday, 14 December 2017
