Dr Jason Roos

Associate Professor of Marketing Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

My current research interests include

Please visit www.jasonmtroos.com for more information

Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management

J.M.T. Roos, C.F. Mela & R. Shachar (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57 (3), 395-421. doi: 10.1177/0022243720913029
J.M.T. Roos & R. Shachar (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60 (7), 1617-1631. doi: 10.1287/mnsc.2013.1834
C.F. Mela, J.M.T. Roos & Y. Deng (2013). A Keyword History of Marketing Science. Marketing Science, 32 (1), 8-18. doi: 10.1287/mksc.1120.0764
S.W. Glickman, W. Boulding, J.M.T. Roos, R. Staelin, E.D. Peterson & K. Schulman (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47 (10), 1062-1068. doi: 10.1097/MLR.0b013e3181a7e54c

J.M.T. Roos. Hyper-Media Search and Consumption. Duke University Prom./coprom.: C.F. Mela & R. Shachar.

Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer

On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason…
Marketingfuel Thursday, 14 December 2017