Dr Jason Roos

Jason Roos

Associate Professor of Marketing Management
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

Profile

My current research interests include

  • Internet and new media
  • Entertainment goods
  • Structural modeling
  • Bayesian econometrics

 

Please visit

www.jasonmtroos.com

for more information

Publications

  • Academic (4)
    • Roos, J., Mela, CF., & Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57(3), 395-421. https://doi.org/10.1177/0022243720913029

    • Roos, J., & Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60(7), 1617-1631. https://doi.org/10.1287/mnsc.2013.1834

    • Mela, CF., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science, 32(1), 8-18. https://doi.org/10.1287/mksc.1120.0764

    • Glickman, SW., Boulding, W., Roos, J., Staelin, R., Peterson, ED., & Schulman, K. (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47(10), 1062-1068. https://doi.org/10.1097/MLR.0b013e3181a7e54c

  • External (1)
    • Roos, J. (2012). Hyper-Media Search and Consumption. Duke University.

Media

Media item

Discovery item

Political preference predicts movie choice

What predicts whether a movie will become a box-office success or a flop?

Courses

Current Topics in Marketing Research

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
  • Code: BERMASC040
  • ECTS: 5 Level: Master, PhD

Experimentation & Causal Inference

  • Study year: 2021/2022, 2020/2021
  • Code: BM03BAM
  • Level: Master

Marketing Analytics

  • Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
  • Code: BMME055
  • Level: Master, Master, Master, Master

Past courses

Advanced Marketing Decision Models

  • Study year: 2019/2020
  • Code: BERMASC044
  • ECTS: 4 Level: Master

Causal Inference

  • Study year: 2019/2020
  • Code: BERMAMC021
  • Level: Master

ERIM Research Clinic Marketing

  • Study year: 2018/2019
  • Code: BERMRC003
  • ECTS: 4 Level: Master

Introduction to data visualization, web scraping, and text analysis in R

  • Study year: 2018/2019, 2016/2017
  • Code: BERMSS018
  • ECTS: 2 Level: Master

Social media

  • Study year: 2015/2016
  • Code: BMME058
  • ECTS: 6 Level: Master

Current Topics in Marketing Research

  • Study year: 2014/2015
  • Code: BERMASC037
  • ECTS: 3 Level: Master

Marketing analytics

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME056
  • ECTS: 6 Level: Master

Social media

  • Study year: 2014/2015, 2013/2014
  • Code: RSMME054
  • ECTS: 6 Level: Master

Marketing analytics

  • Study year: 2012/2013
  • Code: BKMME175
  • ECTS: 10 Level: Master

Award

  • Fellowship - ERIM early career talent programme (2012)