Publications
Article (4)
Academic (4)
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Roos, J., Mela, CF., & Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57(3), 395-421. https://doi.org/10.1177/0022243720913029
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Roos, J., & Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60(7), 1617-1631. https://doi.org/10.1287/mnsc.2013.1834
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Mela, CF., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science, 32(1), 8-18. https://doi.org/10.1287/mksc.1120.0764
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Glickman, SW., Boulding, W., Roos, J., Staelin, R., Peterson, ED., & Schulman, K. (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47(10), 1062-1068. https://doi.org/10.1097/MLR.0b013e3181a7e54c
Doctoral Thesis (1)
External (1)
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Roos, J. (2012). Hyper-Media Search and Consumption. Duke University.
Award
- Fellowship - ERIM early career talent programme (2012)
Courses
Current Topics in Marketing Research
- Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master, PhD
Experimentation & Causal Inference
- Study year: 2022/2023, 2021/2022, 2020/2021
- Code: BM03BAM
- Level: Master
Marketing Analytics
- Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMME055
- Level: Master, Master, Master, Master
Past courses
Advanced Marketing Decision Models
- Study year: 2019/2020
- Code: BERMASC044
- ECTS: 4 Level: Master
Causal Inference
- Study year: 2019/2020
- Code: BERMAMC021
- Level: Master
ERIM Research Clinic Marketing
- Study year: 2018/2019
- Code: BERMRC003
- ECTS: 4 Level: Master
Introduction to data visualization, web scraping, and text analysis in R
- Study year: 2018/2019, 2016/2017
- Code: BERMSS018
- ECTS: 2 Level: Master
Social media
- Study year: 2015/2016
- Code: BMME058
- ECTS: 6 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing analytics
- Study year: 2014/2015, 2013/2014
- Code: RSMME056
- ECTS: 6 Level: Master
Social media
- Study year: 2014/2015, 2013/2014
- Code: RSMME054
- ECTS: 6 Level: Master
Marketing analytics
- Study year: 2012/2013
- Code: BKMME175
- ECTS: 10 Level: Master
Featured in the media
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Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer
On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason…
Thursday, 14 December 2017
Featured on RSM Discovery
What predicts whether a movie will become a box-office success or a flop?
