Dr Jason Roos

Associate Professor of Marketing Management

Department of Marketing Management

Rotterdam School of Management (RSM)

Erasmus University Rotterdam

Profile

My current research interests include

Internet and new media
Entertainment goods
Structural modeling
Bayesian econometrics

Please visit

www.jasonmtroos.com

for more information

Publications

Article (4)

Academic (4)
- Roos, J., Mela, CF., & Shachar, R. (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57(3), 395-421. https://doi.org/10.1177/0022243720913029
- Roos, J., & Shachar, R. (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60(7), 1617-1631. https://doi.org/10.1287/mnsc.2013.1834
- Mela, CF., Roos, J., & Deng, Y. (2013). A Keyword History of Marketing Science. Marketing Science, 32(1), 8-18. https://doi.org/10.1287/mksc.1120.0764
- Glickman, SW., Boulding, W., Roos, J., Staelin, R., Peterson, ED., & Schulman, K. (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47(10), 1062-1068. https://doi.org/10.1097/MLR.0b013e3181a7e54c

Doctoral Thesis (1)

External (1)
- Roos, J. (2012). Hyper-Media Search and Consumption. Duke University.

Media

Media item

Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer

On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason…
Marketingfuel Thursday, 14 December 2017

Discovery item

Political preference predicts movie choice

What predicts whether a movie will become a box-office success or a flop?

Courses

Current Topics in Marketing Research

Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
Code: BERMASC040
ECTS: 5 Level: Master, PhD

Experimentation & Causal Inference

Study year: 2021/2022, 2020/2021
Code: BM03BAM
Level: Master

Marketing Analytics

Study year: 2021/2022, 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
Code: BMME055
Level: Master, Master, Master, Master

Past courses

Advanced Marketing Decision Models

Study year: 2019/2020
Code: BERMASC044
ECTS: 4 Level: Master

Causal Inference

Study year: 2019/2020
Code: BERMAMC021
Level: Master

ERIM Research Clinic Marketing

Study year: 2018/2019
Code: BERMRC003
ECTS: 4 Level: Master

Introduction to data visualization, web scraping, and text analysis in R

Study year: 2018/2019, 2016/2017
Code: BERMSS018
ECTS: 2 Level: Master

Social media

Study year: 2015/2016
Code: BMME058
ECTS: 6 Level: Master

Current Topics in Marketing Research

Study year: 2014/2015
Code: BERMASC037
ECTS: 3 Level: Master

Marketing analytics

Study year: 2014/2015, 2013/2014
Code: RSMME056
ECTS: 6 Level: Master

Social media

Study year: 2014/2015, 2013/2014
Code: RSMME054
ECTS: 6 Level: Master

Marketing analytics

Study year: 2012/2013
Code: BKMME175
ECTS: 10 Level: Master

Political preference predicts movie choice

What predicts whether a movie will become a box-office success or a flop?

+31 10 4082527

jroos@rsm.nl

Visiting address

Office: Mandeville Building T10-19
Burgemeester Oudlaan 50
3062 PA Rotterdam

Postal address

Postbus 1738
3000 DR Rotterdam
Netherlands

Find this faculty member's ancillary activities.

Dr Jason Roos

Profile

Publications

Article (4)

Academic (4)

Doctoral Thesis (1)

External (1)

Media

Media item

Discovery item

Courses

Current Topics in Marketing Research

Experimentation & Causal Inference

Marketing Analytics

Past courses

Advanced Marketing Decision Models

Causal Inference

ERIM Research Clinic Marketing

Introduction to data visualization, web scraping, and text analysis in R

Social media

Current Topics in Marketing Research

Marketing analytics

Social media

Marketing analytics

Award

Political preference predicts movie choice