Dr Jason Roos

Profile
My current research interests include
- Internet and new media
- Entertainment goods
- Structural modeling
- Bayesian econometrics
Please visit www.jasonmtroos.com for more information
Professional experience
Associate Professor
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Marketing Management
Publications
Scholarly Publications (4)
- J.M.T. Roos, C.F. Mela & R. Shachar (2020). The Effect of Links and Excerpts on Internet News Consumption. Journal of Marketing Research, 57 (3), 395-421. doi: 10.1177/0022243720913029
- J.M.T. Roos & R. Shachar (2014). When Kerry Met Sally: Politics and Perceptions in the Demand for Movies. Management Science, 60 (7), 1617-1631. doi: 10.1287/mnsc.2013.1834
- C.F. Mela, J.M.T. Roos & Y. Deng (2013). A Keyword History of Marketing Science. Marketing Science, 32 (1), 8-18. doi: 10.1287/mksc.1120.0764
- S.W. Glickman, W. Boulding, J.M.T. Roos, R. Staelin, E.D. Peterson & K. Schulman (2009). Alternative pay-for-performance scoring methods: implications for quality improvement and patient outcomes. Medical Care, 47 (10), 1062-1068. doi: 10.1097/MLR.0b013e3181a7e54c
Doctoral Thesis
- J.M.T. Roos. Hyper-Media Search and Consumption. Duke University Prom./coprom.: C.F. Mela & R. Shachar.
Media
Media item
- Traditionele marketingonderzoeken over aankoopbeslissingen volstaan niet meer
On Friday, 22 December 2017 Bruno Jacobs (ERIM PhD candidate) will defend his thesis 'Marketing Analytics for High-Dimensional Assortments'. His promoters are Bas Donkers and Dennis Fok (ESE). The committee consists of RSM's Jason…
Marketingfuel Thursday, 14 December 2017
Discovery item
What predicts whether a movie will become a box-office success or a flop?
Courses
Current Topics in Marketing Research
- Study year: 2020/2021, 2019/2020, 2018/2019, 2016/2017, 2015/2016
- Code: BERMASC040
- ECTS: 5 Level: Master, PhD
Experimentation & Causal Inference
- Study year: 2020/2021
- Code: BM03BAM
- ECTS: 4 Level: Master
Marketing Analytics
- Study year: 2020/2021, 2019/2020, 2018/2019, 2017/2018, 2016/2017, 2015/2016
- Code: BMME055
- ECTS: 6 Level: Master, Master, Master, Master
Causal Inference & Experimentation
- Study year: 2020/2021
- Code: EBDS20106
- Level: Master
Past courses
Advanced Marketing Decision Models
- Study year: 2019/2020
- Code: BERMASC044
- ECTS: 4 Level: Master
Causal Inference
- Study year: 2019/2020
- Code: BERMAMC021
- Level: Master
ERIM Research Clinic Marketing
- Study year: 2018/2019
- Code: BERMRC003
- ECTS: 4 Level: Master
Introduction to data visualization, web scraping, and text analysis in R
- Study year: 2018/2019, 2016/2017
- Code: BERMSS018
- ECTS: 2 Level: Master
Social media
- Study year: 2015/2016
- Code: BMME058
- ECTS: 6 Level: Master
Current Topics in Marketing Research
- Study year: 2014/2015
- Code: BERMASC037
- ECTS: 3 Level: Master
Marketing analytics
- Study year: 2014/2015, 2013/2014
- Code: RSMME056
- ECTS: 6 Level: Master
Social media
- Study year: 2014/2015, 2013/2014
- Code: RSMME054
- ECTS: 6 Level: Master
Marketing analytics
- Study year: 2012/2013
- Code: BKMME175
- ECTS: 10 Level: Master
Award
- Fellowship - ERIM early career talent programme (2012)
Political preference predicts movie choice

What predicts whether a movie will become a box-office success or a flop?
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Burgemeester Oudlaan 50
3062 PA Rotterdam
Postbus 1738
3000 DR Rotterdam
Netherlands