Yeqiu Yeqiu Zheng
Rotterdam School of Management (RSM)
Erasmus University Rotterdam

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Yeqiu Zheng obtained two bachelor’s degrees, one in Financial Engineering and the other in English. During her study in the research master’s programme in Finance at Shandong University, she was awarded the Partner Scholarship between Tilburg University and Shandong University to exchange and study at Tilburg University, from which she obtained her master’s degree in Quantitative Finance and Actuarial Science (Cum Laude) in 2013. Then with a full Koopmans Scholarship and a CentER Scholarship, she further earned a research master’s degree in Economics (Cum Laude) at Tilburg University in 2015. In the same year she was awarded as the “Best Research Master Student” continuing on to PhD at the Tilburg School of Economics and Management (TiSEM) and was awarded a grant from The Netherlands Organization for Scientific Research (NWO Research Talent) to do her PhD research in the Department of Econometrics and Operations Research, Tilburg University. Since September 2021, she has worked as a lecturer at the business information management (BIM) group in the Department of Technology and Operations Management at the Rotterdam School of Management, Erasmus University.

Her research is interdisciplinary, which connects economics, psychology, marketing, cognitive science, finance, linguistics and sociology, covering various topics such as perception of time and decisions (e.g., diet, smoking, health and planning), nonverbal communication and thinking, Five Big Personality Traits and drug consumption, immigrants’ pension planning, ageing and financial wealth, language proficiency and earning, eye-tracking studies of visual attention, deaf signers and cognition, etc.





Academic (2)
  • Gu, Y., Zheng, Y., & Swerts, M. (2019). Which Is in Front of Chinese People, Past or Future? The Effect of Language and Culture on Temporal Gestures and Spatial Conceptions of Time. Cognitive Science, 43(12), Article e12804.

  • Gu, Y. A. N., Zheng, Y., & Swerts, M. (2019). Having a different pointing of view about the future: The effect of signs on co-speech gestures about time in Mandarin-CSL bimodal bilinguals. Bilingualism, 22(4), 836-847.

Academic (2)
  • Gu, Y., Zheng, Y., & Swerts, M. (2017). Does Mandarin Spatial Metaphor for Time Influence Chinese Deaf Signers' Spatio-Temporal Reasoning? In CogSci 2017 - Proceedings of the 39th Annual Meeting of the Cognitive Science Society: Computational Foundations of Cognition (pp. 445-450). The Cognitive Science Society.

  • Gu, Y., Zheng, Y., & Swerts, M. (2016). Which is in front of Chinese people: Past or Future? A study on Chinese people's space-time mapping. In A. Papafragou, D. Grodner, D. Mirman, & J. C. Trueswell (Eds.), Proceedings of the 38th Annual Meeting of the Cognitive Science Society, CogSci 2016 (pp. 2603-2608). The Cognitive Science Society.