Marijke Baumann and Joep Cornelissen appointed to lead Corporate Communication Centre

Marijke Baumann has been appointed Director of the Corporate Communication Centre (CCC BV) and Executive Director of the Executive Master in Science in Corporate Communication at Rotterdam School of Management, Erasmus University (RSM). Joep Cornelissen, Professor of Corporate Communication and Management, has been appointed as Academic Director of the Executive MSc programme. They will succeed Professor Cees van Riel who retires but will continue to lecture in the famous Executive MSc programme.

Marijke Baumann has worked in a variety of roles for the Corporate Communication Centre for the past 10 years. She has been responsible for its business operations and for developing several of its electives. Like Cees van Riel, she is a keen advocate of reputation management and its use in companies and organisations at a strategic level.

Joep Cornelissen was appointed as professor of corporate communication and management at RSM in 2015, and has worked since to further strengthen its post-graduate and executive programmes within management and communication.

Steef van de Velde, Dean of RSM, said: “Marijke has the right skills and experience from more than three years as our Senior Communication and Research Manager, and from a decade in the reputation research community, to lead RSM’s renowned CCC and its master programme. She has broad experience across multiple disciplines and has shown strong leadership skills over the past couple of years. She will be trusted by our students and the organisations they work for, as well as by the teachers and the CCC team. Joep Cornelissen is an established academic researcher with an impressive track record. His international experience will allow him to expand the relationships the centre has with the global community of corporate communication researchers.

“We are grateful for Cees van Riel’s commitment to the professionalisation of the field of corporate communication and are happy that he will continue to lecture certain course in the coming years,” he continues. “Cees put the field of reputation management on the global map, with the Netherlands taking a prominent position. We firmly believe that Marijke and Joep will maintain the excellent quality of the centre and its programme while bringing innovation to take the programme forward, in co-operation the CCC team. We wish them well in these new phases in their lives.”

Prof. Van Riel said: “I am convinced that the combination of Marijke and Joep as the new leaders will ensure a strong and innovative future for the MCC programme.”

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

Alumni , Corporate Communication Centre , Companies , Executive education , Faculty & Research , Homepage , In the spotlight , International , Newsroom , Master , MBA , Intranet , Positive change