Seminar: building businesses with impact and scale

One of the messages of the UN’s Sustainable Development Goals is ‘to leave no one behind’. So looking at the global economy, how are we going to include the four billion low-income people – the majority of the world’s population that constitute the base of the economic pyramid? Top speakers will discuss this issue with business professionals and students at the Max Havelaar Lecture 2017 at Rotterdam School of Management, Erasmus University (RSM).

This annual event, organised by RSM’s Partnerships Resource Centre in conjunction with Max Havelaar and Young & Fair, will take place on campus on Wednesday 25 October.

Tackling poverty with creative ideas

According to Oxfam, just eight men own the same wealth as the 3.6 billion people who make up the poorest half of humanity. More and more companies are coming up with creative ideas to tackle poverty. But can these initiatives be scaled, and can they reach sufficient numbers of people and create impact? 

At the 10th Max Havelaar Lecture, participants will explore how organisations are tackling this inequality by closing the gap through inclusive development by means of campaigns and building businesses with impact and scale.

Speakers will include:

  • Prof. Ted London (University of Michigan), author of The base of the pyramid promise: building businesses with impact and scale
  • Max Lawson, head of global policy and campaigns at Oxfam International
  • Bukunmi Akinseye, global partnerships and advocacy campaigns at Unilever

The Max Havelaar Lecture 2017 will take place at Erasmus University Rotterdam on Wednesday 25 October, from 14:00-17:00 followed by networking drinks. Registration is free.

RSM students can also apply for the KPN RSM SDG Challenge for a chance to present their idea at the Max Havelaar Lecture 2017 and win €500 to put their idea into action.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at


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