Purpose and corporate reputation ‒ are they linked?

A free half-day conference for communications professionals later this month will explore the current trend of ‘purpose’ in corporate communications. Do purpose-led organisations have stronger corporate reputations? The Corporate Communication Centre at Rotterdam School of Management, Erasmus University (RSM) will host the conference Purpose and corporate reputation - are they linked? and all communication practitioners can attend free of charge at RSM’s Woudestein campus in Rotterdam on Thursday 19 October.

The conference will examine case studies that show research from real organisations and real corporate communications challenges – from organisations that enjoy some of the best public reputations such as world-class art museums in some of the world’s greatest cities, and Fairphone, the company that makes ethical modular smartphones.

Cees van Riel, Professor of Corporate Communication, and Joep Cornelissen, Professor of Corporate Communication and Management at RSM will present the business cases. The conference promises a genuine exchange of knowledge and will cover the role of purpose in corporate communication, as well as whether companies with a strong purpose and commitment towards their stakeholders enjoy a more glowing reputation than others. 

For programme information and free registration, please click here

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.


For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

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