Alumna wins pitch prize for baby-sitting exchange start-up in Paris

Alumna Cécile Duriez, who is owner and founder of, received the Best Pitch Award from the public after presenting her parents’ baby-sitting exchange platform to an audience of fellow entrepreneurs and investors recently. Cécile is an alumna from the Class of 2014 of the Global Executive OneMBA programme at Rotterdam School of Management, Erasmus University (RSM).

Cécile has been developing her sole start-up business at the Paris Chamber of Commerce incubator hub Incuba'School in France since May 2018, and the Kidwi website has been live since June.

Investors to develop community

The pitch competition for the Prix du Meilleur Pitch 2018 (Best Pitch Award 2018) took place at Incuba'School during the "Demo Day" in July 2018. It gathered all Incuba'School projects from its various programmes of which several were presented in front of partners, investors and the general public.

“I was contacted by investors following the pitch,” Cécile says. “Sharing is a major trend right now and the concept of Kidwi struck a cord as parents represent a sought-after community.” She hopes parents will register in the platform so the community can thrive.

Incubator programme

Incuba'School offers support to develop start-up projects by providing an enticing environment and offering classes such as organisation modelling, testing, digital business, and customer focus. Classes take place every week and all participants work on their projects in parallel.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s top 10 business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who can become a force for positive change by carrying their innovative mindset into a sustainable future. Our first-class range of bachelor, master, MBA, PhD and executive programmes encourage them to become critical, creative, caring and collaborative thinkers and doers. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, communications manager for RSM, on +31 10 408 2877 or by email at

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