Harvard professor Michael Porter to present ‘shared value creation’ at exclusive seminar

World-leading economist and strategist Professor Michael Porter from Harvard Business School is coming to Rotterdam to lead an exclusive seminar exploring how organisations can tackle societal problems through profitable business models. The event on Friday 20 May for strategy managers and executives is organised by Rotterdam School of Management, Erasmus University (RSM) and Focus Conferences.

Shared value creation

As author of many respected publications and papers, Michael Porter’s outlooks on competitive advantage, the value chain, five forces, clusters, differentiation and cost leadership are essential components for grasping the essence of sustainable success. The Michael Porter Live! seminar on 20 May is an opportunity to hear Professor Porter introducing his new and revolutionary concept: shared value creation.

At the seminar on 20 May in the Van Nelle Fabriek in Rotterdam, Michael Porter will make a clear proposition; companies need to not only create economic value but also solve societal problems. Successful companies tackle social problems through a profitable business model and see societal problems as opportunities for business innovation and competitive advantage.

For managers involved in strategy

Organiser of the Michael Porter Live! Event is RSM’s Klaas Wassens. He says: “This seminar is relevant for every manager involved in the strategy process of their organisation. It’s especially meant for anyone who wants to focus on social and environmental consequences of their organisation to create shared value, increase efficiency and co-operation and create new opportunities for growth. We will find out how ErasmusMC, the university medical centre, uses Prof. Porter’s ideas to provide us with world class healthcare.”

Other speakers on 20 May include Jan Hazelzet, Professor of Quality and Health Outcomes and chief Medical Information Officer at Erasmus MC, Erasmus University Rotterdam; Prof. Pursey Heugens, Professor of Organisation Theory, Development and Change at RSM; and Dr Wilma van der Scheer, Managing Director of the Erasmus Centre for Health Care Management at Erasmus University.

About Michael Porter

Often cited as being the father of modern strategy, Professor Porter is seen as one of the world’s most influential thinkers in the areas of management and competitiveness. Author of many important books and papers, it was his groundbreaking work in his 1990 published The Competitive Advantage of Nations, that attracted attention. The book offered new theories on how nations compete, and introduced the concept of economic clusters. The impact of his research in these areas has been such that it has guided the economic policy of many nations. In the same way, Porter’s work on clusters spawned a new body of research that has profoundly influenced global thinking and perceptions of competitiveness.

In 1993, as acknowledgement of his work an honorary doctorate was conferred by RSM. Since then, Porter has continued to reshape the world’s thinking on matters of strategy, competition and innovation, and his ideas are at the very heart of teaching in business schools everywhere. He is currently the Bishop William Lawrence University Professor at Harvard Business School.

Information about the event and how to register can be found on the Michael Porter Live! seminar website.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. RSM also has offices in Chengdu, China, and Taipei, Taiwan.

For more information on RSM or on this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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