Prof. Dan Ariely to lead RSM business seminar on dishonest behaviour

Erasmus University Rotterdam’s doctorate board will award two eminent scholars with an honorary doctorate at the university’s 103rd dies natalis (anniversary) on 8 November 2016. Prof. Dan Ariely was chosen by Rotterdam School of Management, Erasmus University (RSM) for his impact and valorisation of research on consumer decision-making. A unique business seminar about dishonest behaviour in business, led by Prof. Ariely, will kick off the dies natalis programme on Monday 7 November.

RSM recognises outstanding contributions to research on management and leadership by academics worldwide. RSM has selected some of the most distinguished researchers in this field for their excellent studies with an honorary doctorate bestowed by Erasmus University Rotterdam (EUR).

Honorary doctorate

This time, RSM chose Prof. Dan Ariely, who is the James B. Duke professor of psychology and behavioural economics at Duke University, for the honorary doctorate for generating many insights and implications for managerial and consumer decision-making.

Irrational tendencies

The evening before the official ceremony, he will present some of his innovative research on consumer decision-making. During this interactive business seminar, participants will explore how the principles of behavioural economics can help us understand some of our irrational tendencies, specifically the mechanisms at work behind dishonest behaviour.

Consumer behaviour in the digital economy

The theme for the university’s 103rd dies natalis on Tuesday 8 November is Consumer behaviour in the digital economy. Next to RSM choosing Prof. Dan Ariely, the Erasmus School of Economics chose Prof. John Hauser for his research in marketing science. The programme includes guest speaker Neelie Kroes, chair of the public policy advisory board of Uber, a lecture by rector magnificus Prof. Huib Pols, and the honorary doctorate award ceremonies including acceptance speeches by Prof. Dan Ariely and Prof. John Hauser.

Click here for further information and registration for the business seminar. Free registration for the dies natalis ceremony on campus on Tuesday 8 November can be done here.

Previous honorary doctorates selected by RSM and bestowed by the university have been awarded to Prof. Donald C. Hambrick, Prof. Alice H. Eagly, Prof. Michael Porter, and Prof. Anton Dreesmann.

More information

Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading research-based business schools. RSM provides ground-breaking research and education furthering excellence in all aspects of management and is based in the international port city of Rotterdam – a vital nexus of business, logistics and trade. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future thanks to a first-class range of bachelor, master, MBA, PhD and executive programmes. Study information and activities for future students, executives and alumni are also organised from the RSM office in Chengdu, China.

For more information about RSM or this release, please contact Marianne Schouten, Media & Public Relations Manager for RSM, on +31 10 408 2877 or by email at

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