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Michiel Muller

Founder of Picnic

Michiel Muller, graduated at the Erasmus School of Economics, is an innovative entrepreneur and the co-founder of Picnic, a ground-breaking online grocery delivery service in the Netherlands, Germany and France. After co-founding Tango, a successful unmanned fuel station chain, Muller turned his attention to transforming the grocery shopping experience.

In 2015, Muller, along with his co-founders, launched Picnic, an app-based platform aimed to revolutionize grocery delivery and offer a seamless and cost-effective solution for customers. Picnic's commitment to efficiency and sustainability, exemplified by its use of electric vehicles for deliveries and its milkman model, has positioned it as a leader in the industry.

Muller’s entrepreneurial vision and dedication to innovation have not only made Picnic a household name but have also solidified his place as a respected figure in the business world. Today, he continues to co-lead Picnic, leaving a lasting impact on the e-commerce and grocery delivery landscape.

Leadership Team

The senior leadership team at Rotterdam School of Management, Erasmus University (RSM) is composed of the members of RSM’s EB and of RSM’s academic department chairs and directors of service departments. 

Advisory Board

The advisory board members of Rotterdam School of Management, Erasmus University (RSM) are distinguished leaders from business and the public sector. 

RSM Faculty Council

The Faculty Council of Rotterdam School of Management, Erasmus University (RSM) is an elected body that represents the interests of the RSM Community; employees (academic staff, administrative staff, PhD candidates), and students (bachelor and master).