Dr Aurélie Lemmens

Associate professor in marketing

At RSM since: August 2019
Nationality: Belgian (French-speaking)

Portrait of Aurelie Lemmens

Why did you choose to work at RSM?

“RSM is one of the best business schools in Europe, and it has a strong reputation in the international academic world. The Marketing Management department has an amazing work atmosphere where people feel supported and stimulated to deliver their best research and teaching. I am very proud to be part of RSM. I feel that intellectual curiosity is the number one driver of our group, and I love it.”

What has been your highlight of working here so far?

“Since I joined, I have led the recruitment efforts of the group and really enjoyed the team effort to convince external applicants to join RSM. I also appreciated the feeling of autonomy and collegiality that I received from my peers while performing this task.”

Where did you work before, and how does RSM compare to that?

“I have worked at various institutions in Belgium and the Netherlands. It is the first time I am part of a business school, and I really appreciate the dynamic atmosphere that comes with it.” 

What are your interests outside of RSM?

“I love theatre and performed for many years. I’m currently learning to play piano. Most importantly, I’m fascinated by my children and the new things I discover from them and with them every single day.”

What opportunities have you had at RSM that could have only happened here?

“I haven’t been here for a long time, but my impression is that RSM will be the place where I can further develop my expertise in machine learning and customer analytics, and where cross-disciplinary work is welcome. It is also a place where I can foster my collaboration with companies. RSM is very supportive in this respect. I’m also very excited to be part of the successful new MScBA in Business Analytics & Management.”

In what ways are you a force for positive change?

“By connecting academic theory and business practice, and linking various domains of research, I want to help RSM to strengthen its customer analytics expertise, both in research, teaching and collaborations with companies.”


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