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In this upcoming live webinar, we will be diving into the exciting topic of AI and how to effectively use it for marketing.

The webinar will be a panel discussion with industry and academic experts. It will be hosted by faculty from the Erasmus School of Economics.

It will be a great conversation, exploring topics such as:

  • Using neural networks for unified marketing attribution measurement
  • Automatic spending and return-on-ad-spend targeting with artificial intelligence (AI)
  • Evaluating marketing campaigns with AI agents 

Why attend?

Insightful Discussions

In this live webinar we will be diving into the exciting topic of how to best use AI for decision making in marketing.  

Interactive Q&A

There will be time for participants to engage with the speakers and ask questions, who will reply in real time.  

Discover our Online Master in Marketing and Data Intelligence

At the end of the session, you can get to know more about the new Online Master MSc in Marketing and Data Intelligence and see if it aligns with your learning goals.

Speakers

dr. Pieter Schoonees

Academic Director of the MSc Marketing and Data Intelligence, Erasmus School of Economics

dr. Kathrin Gruber

Assistant Professor at the Department of Econometrics at the Erasmus School of Economics

Tjadi Peeters

CTO BillyGrace

Join us on Wednesday 18th June for this online webinar!

About the Online MSc in Marketing and Data Intelligence

To end the session we will be discussing the Online MSc in Marketing and Data Intelligence. This programme is designed for professionals who are looking to gain a high level of data science skills and techniques to tackle real-world marketing. Can’t attend on the day? No worries, you can still sign up and we will send out the recording of the session after.