Webinar: AI for Smarter Marketing Decisions

In this upcoming live webinar, which is open to the public, we will be diving into the exciting topic of how to best use AI for decision-making in marketing.   

The webinar will be a panel discussion with diverse academic and industry experts. It is hosted by the faculty of the MSc Marketing and Data Intelligence, from the Erasmus School of Economics.  

It will be a great conversation, exploring topics such as: 

1. Using neural networks for unified marketing attribution measurement  
2. Automatic spending and return-on-ad-spend targeting with artificial intelligence (AI)  
3. Evaluating marketing campaigns with AI agents  

There will be time for participants to ask questions directly to our panel speakers. 

At the end of the session we will also be discussing the Online MSc in Marketing and Data Intelligence. This programme is designed for professionals who are looking to gain a high level of data science skills and techniques to tackle real-world marketing. Learn more here: www.rsm.nl/mscmarketingdata 

Can’t attend on the day? No worries, you can still sign up and we will send out the recording of the session after.