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  • Date

    Thursday, March 12, 2026

  • Time

    3:00 PM - 4:00 PM

  • Where

    Online webinar (open to all)

Join an exclusive live webinar hosted by the faculty of the Online Master Marketing and Data Intelligence at Erasmus School of Economics, featuring leading industry and academic experts. 

Discover how top brands turn data, AI, and advanced analytics into real marketing value. We'll be diving into:

  • Real-world cases (including Nike)
  • Practical frameworks for AI‑driven marketing transformation
  • Insights on measurement, GenAI, MarTech, and synthetic data

We will also host a Q&A session, where you can engage and interact with top experts by sending in any questions or comments you have in real time.

Speakers

Linda Cereda

Global VP of Marketing Data, Nike

Special guest speaker

dr. Andreas Bayerl

Assistant Professor in Marketing, Erasmus School of Economics, Erasmus University Rotterdam

dr. Nuno Camacho

Associate Professor at the Erasmus School of Economics, Erasmus University Rotterdam

Why attend?

Learn from industry and academic experts

Attendees can learn about the different perspectives and insights from both an industry and an academic angle.

Interactive Q&A

There will be time for participants to engage with the speakers and ask questions, who will reply in real time.  

Discover our Online Master Marketing and Data Intelligence

At the end of the session, you can get to know more about the new Online Master Marketing and Data Intelligence and see if it aligns with your career goals.

Register now and learn what truly works in modern, data‑driven marketing.

About the Online MSc Marketing and Data Intelligence

Take the next step in your career and thrive at the intersection of marketing, data and AI. 

With the Online MSc Marketing and Data Intelligence you will learn the AI and data skills used by companies like Amazon, Netflix, and Unilever to personalise experiences, predict behavior, and drive growth. 

More details:

  • 24-months, part-time (flexible)
  • 100% online, taught in English
  • Interactive and engaging weekly live sessions
  • Cutting-edge courses in AI, consumer analytics, and digital strategy
  • Gain expertise in turning data into strategy, and insights into impact
  • Become an expert in using in-demand data science tools and methods like R programming, visualisation, and machine learning for marketing decision-making