Webinar: The value of data and AI for marketing - From customer insights to marketing execution

Join an exclusive live webinar hosted by the faculty of the MSc Marketing and Data Intelligence at Erasmus School of Economics, featuring leading industry and academic experts. 

Discover how top brands turn data, AI, and advanced analytics into real marketing value. We'll dive into:

• Real-world cases (including Nike)
• Practical frameworks for AI‑driven marketing transformation
• Insights on measurement, GenAI, MarTech, and synthetic data
• A live Q&A were you can engage with our expert panel in real time

Speakers:

• Linda Cereda, VP Owned Marketing Data Manager, Nike 
• dr. Andreas Bayerl Assistant Professor in Marketing, Erasmus School of Economics
• dr. Nuno Camacho, Associate Professor at the Erasmus School of Economics, Erasmus University Rotterdam. 

Register now and learn what truly works in modern, data‑driven marketing.

About the Online Master Marketing and Data Intelligence

In today’s digital world, every click tells a story and marketers who can decode it lead the way. This fully online, part-time master equips professionals to turn data into strategy and insights into impact. 

During the Online MSc Marketing and Data Intelligence you will learn the skills used by companies like Amazon, Netflix, and Unilever to personalise experiences, predict behavior, and drive growth. With cutting-edge courses in AI, consumer analytics, and digital strategy, you’ll be ready to lead at the intersection of marketing and data. Your next chapter starts here. 

More details:

• 24-months, part-time, 100% online, taught in English
• Who it's for: professionals who are looking to learn in-demand data science tools and methods like R programming, visualisation, and machine learning for marketing decision-making.

Click here to learn more and download the brochure.