Focusing more on the outcomes that matter to the patient makes the difference between purchasing from, and not for, healthcare. Nevertheless, many opportunities are wasted due to the lack of maturity and cautious attitude of buyers, says Erik van Raaij, Professor of Purchasing & Supply Management in Healthcare at RSM.

Participants

  • Erik van Raaij
    Role: Faculty
    Reference type: Featured

Media Outlets

  • Deal! (Magazine)