This Saturday, 11 November, is "Singles Day" in China. This phenomenon creates a great turnout, especially online through special promotions, items, and prices. It started as a response to Valentine's Day, where you send some appreciation or a gift to a prospective love interest. Cor Molenaar of RSM writes about the introduction of this interesting event in the Dutch market for Business Insider.


  • Cor Molenaar
    Role: Faculty
    Reference type: Written by

Media Outlets

  • Business Insider (Online)