From independent films to entire start-ups, crowdfunding has backed countless projects across the world. In 2015, projects around the world raised a total of $34 billion via crowfunding platforms, and this trend is only projected to grow. But what makes a successful crowdfunding campaign? What grabs attention and lures investors to open their wallets? According to Alexander Genevsky of RSM, the human brain is the key to learning what makes crowd investors say yes with their money.