Alexander Genevsky from RSM, along with colleagues from Stanford University and the University of Michigan, identified that heightened activity in certain parts of the brain allowed them to predict accurately which crowdfunding projects would be successful. “Essentially, in this case the brain appears able to predict behaviour better than the information we are able or willing to report ourselves” he comments.


  • Alexander Genevsky
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Marginalia (Online)