An article written by Cor Molenaar of RSM. The article discusses the Chinese global online shopping site has announced an international expansion, including an investment of at least 20 billion in Europe. Germany, England and France are the first "target" markets, but has the wish to expand even more. The article discusses how uses technology and how shops may benefit from Additionally, the article argues that multi sided platforms, which is the link between manufacturers and buyers. may be on the rise again.



  • Cor Molenaar
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Internetkassa (Online)