Justin Jansen, professor of corporate entrepreneurship at RSM, conducts research into strategic leadership. It intrigues him that most organisations focus on existing businesses and clients and are unable to leave the beaten track and search for new territory. Jansen: "If you look at Tesla's competitors, you see that there is great hesitation among those car manufacturers that have been around for a long time to change," said the Rotterdam professor. “They milk their existing products, diesel and gasoline engines. Because in the past such major steps - investments - have already been taken. They see the disruptive approach of the market by newcomers for a long time to act. Now it is clear that the helm, also with those big players, must change. And one attribute cannot be denied to Musk and his leadership; the man is a driven entrepreneur who pursues his dreams. "