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A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence of the founders after the acquisition can limit these negative effects.
A unique, recognisable identity is the most valuable asset of a company. Research by Elisa Maira of RSM shows that an acquisition can damage the identity of a brand, making it less popular among consumers. However, the persistence of the founders after the acquisition can limit these negative effects.