An article discussing corporate start-ups, like the ABN AMRO owned 'Tikkie'. The payment issue that Tikkie tries to tackle had already been spotted by ABN AMRO before. According to Vareska van de Vrande, professor of Collaborative Innovation and Business Venturing at RSM, it is a typical example of how start-ups start in a large company. "You identify a problem in the market, but as a corporate you are stuck in your own routines and schedules. You can respond less quickly to change, while you want to provide an answer to the problem".


  • Vareska van de Vrande
    Role: Faculty
    Reference type: Referenced

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