Rotterdam school of Management, Erasmus University compact logo

Joep Cornelissen, Professor of Corporate Communication and Management, has been mentioned in an article. The article discusses how an abstract story may be sold to the public. He states that "the type of language used is quite a determining factor" when selling abstract products.


  • Joep
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • ZZP Netwerk Nederland (Online)