Phyliss Jia Gai, doctoral candidate in Marketing Management at RSM, and Anne-Kathrin Klesse, Assistant Professor of Marketing Management at RSM, have written the article 'The Science Behind "Recommended for You"'. The article discusses two studies and argues which study is more effective triggering clicks on a recommendation.


  • Phyliss Jia Gai
    Role: Student
    Reference type: Written by
  • Dr Anne-Kathrin Klesse
    Role: Faculty
    Reference type: Written by

Media Outlets

  • American Marketing Association (Online)