Article about the introduction of live shopping, the buying of articles through livestreams. Cor Molenaar, professor of eMarketing at RSM Erasmus University, is pessimistic about this. He thinks that the power of online shopping is the time flexibility, and offering a live session on Saturday afternoon is the most dramatic time to pick. 


  • Cor Molenaar
    Role: Faculty
    Reference type: Referenced

Media Outlets

  • Twinkle Magazine (Online)