Data analysts often fail to produce insights for making effective business decisions, but that’s not their fault. Leaders need to make sure that data analytics is decision-driven.

The article is written by Bart de Langhe, a behavioral scientist and marketing professor at Esade – Ramon Llull University. Stefano Puntoni is a professor of marketing at the Rotterdam School of Management at Erasmus University and the director of the Psychology of AI lab at the Erasmus Centre for Data Analytics.


  • Stefano Puntoni
    Role: Faculty
    Reference type: Referenced

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