Facebook continues with the tantrum against Apple, even Mark Zuckerberg's company has used misinformation, inflated numbers and absurd comparisons according to 2 marketers writing in the Harvard Business Review. For these scholars, the Facebook battle against privacy offered by Apple does not respect the numbers in virtually any of the claims it has made.
Public reporter Bart de Langhe, associate marketing educator at the Ramon Llull University of Barcelona, and Stefano Puntoni, marketing educator at the RSM, Erasmus University of Rotterdam, focus, examine and refute the 2 main statements that the social network has thrown out.