Crisis, what crisis? The pandemic also brings great business opportunities for startups with innovative ideas, explains professor Vareska van der Vrande in the EURcast. Startups that work on digitization or Virtual Reality can accelerate in this pandemic. "Now might be a great time to start your own business", she states. “The pandemic invites us to be innovative. Especially with the current situation on the job market.”

Being a student often means living on a tight budget. That should not hold you back to start your own business in the opinion of Vareska van de Vrande, Professor of Collaborative Innovation and Business Venturing at Rotterdam School of Management. “As a student you are greatly positioned; you don’t have kids to maintain or a mortgage to pay. If you have a great idea, let nothing hold you back.”


  • Rotterdam School of Management, Erasmus University
    Role: General
    Reference type: Referenced
  • Vareska van de Vrande
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Erasmus Universiteit Rotterdam (Online)