Crisis, which crisis? The pandemic also offers great opportunities for startups with innovative ideas, explains Professor Vareska van der Vrande in the EURcast. Startups working on digitization or Virtual Reality are gaining momentum in this pandemic. “This is a good time to start your own business,” she says. “The pandemic invites us to be innovative. Especially with the current situation on the labor market. ”

Being a student often means living on a tight budget. That shouldn't stop you from starting your own business, says Van de Vrande, professor of Collaborative Innovation and Business Venturing at the RSM. “As a student you have an ideal starting position; you don't have to support children or pay a mortgage. If you have a great idea, don't let anything stop you, ”she advises.


  • Vareska van de Vrande
    Role: Faculty
    Reference type: Quoted

Media Outlets

  • Executive Finance (Online)